Create genuine buyer alignment

Complex opportunities only progress with the right people on the inside. This Sales Champion Building Course helps you identify, qualify, and develop genuine internal advocates who sustain momentum and reduce risk.

Identify real champions and enable them to sell internally.

Why Champions matter more than ever

Modern buying teams are fragmented, overwhelmed and in a state of indecision. Without strong internal advocacy, opportunities stall quietly, decisions get delayed, consensus breaks down and risk increases.

Champions are a crucial difference between winning and losing deals.
This Sales Champion Building Course shows you how to:
  • Identify the right champions early, by assessing their influence, motivation and reliability.
  • Coach them with intent, and help them guide you to the best internal selling strategy.
  • Enhance your deal health through smart multi-threading.

This is how complex opportunities survive the rigours of modern buying.

Meet
Aaron & Raffael

Aaron Evans and Raffael Fernandes are experienced global sales leaders and co-founders with decades of expertise in sales enablement, team development, and revenue growth.

Aaron has over 15 years of experience coaching SaaS teams across EMEA, the US, LATAM, and APAC. He has led major sales transformations, including helping guide an HR tech business to IPO.

Raffael brings more than 20 years of B2B sales leadership across SaaS, BI, media, events, and consulting, and has built and developed high-performing teams across more than 50 sectors worldwide.

Together, they look forward to sharing their knowledge and helping others build scalable, modern sales organisations.