Sales coaching training for innovative leaders

Great sales teams improve through consistent, thoughtful coaching. This Sales Coaching Training course helps managers and leaders develop the skills, confidence, and structure required to coach effectively

Develop the skills required to coach people to performance, not just inspect sales pipelines.

Why this Sales Coaching Course matters more than ever

Sales performance doesn’t erode overnight. It fades quietly when coaching is infrequent, inconsistent or unclear.

Most organisations struggle because they haven’t defined:
  • WHAT skills to coach on
  • HOW to coach effectively
  • WHEN to coach to improve performance

An undefined approach limits growth and frustrates both managers and reps.

This Sales Coaching Training establishes a shared understanding of what good coaching looks like and how it should be practised; clearly, consistently and with intent.

In this Sales Coaching Training, you’ll learn how to:
  • Create psychological safety for productive coaching conversations
  • Coach beyond surface activity and induce lightbulb moments in your coachees
  • Embed coaching as a regular performance discipline, not a random act

Meet
Aaron & Raffael

Aaron Evans and Raffael Fernandes are experienced global sales leaders and co-founders with decades of expertise in sales enablement, team development, and revenue growth.

Aaron has over 15 years of experience coaching SaaS teams across EMEA, the US, LATAM, and APAC. He has led major sales transformations, including helping guide an HR tech business to IPO.

Raffael brings more than 20 years of B2B sales leadership across SaaS, BI, media, events, and consulting, and has built and developed high-performing teams across more than 50 sectors worldwide.

Together, they look forward to sharing their knowledge and helping others build scalable, modern sales organisations.