Online Sales Training That Changes Behaviour

Online Sales Training That Changes Behaviour

Our online sales training courses give sellers, managers, and revenue teams the techniques and playbooks to perform consistently. These courses are built by practitioners, used in live opportunities, and are proven across complex buying environments.

Trusted by sales teams globally

Major brands have tapped into their highest potential by working with Flow State.

Online sales training courses

Stop guessing and start executing with intent through our online sales training courses designed to remove ambiguity from selling.You’ll learn how to qualify properly, create momentum, and control risk in your deals without relying on scripts or gimmicks.

MEDDPICC - Beyond the Framework

Learn how to qualify opportunities with precision and expose red flags early.

MEDDIC - Beyond the Framework

Learn how to qualify opportunities with precision and expose red flags early.

Discovery Mastery

Ask better questions, earn credibility faster, and uncover true business impact.

Building Champions

Identify real champions and enable them to sell internally.

Sales Coaching and Leadership


Develop the skills required to coach people, not just inspect the sales pipelines.

Surfacing and Overcoming Objections

Surface concerns early, resolve them calmly and act on buying signals to move deals forward.

Flow State's Impact

years of
sales experience

sales reps
enabled

of pipeline
influenced

Word on the street

Our learners see real, trackable improvements like higher win rates, shorter sales scycles, and bigger deals.

“I found the Flow State courses incredibly valuable, with plenty of useful tips and insights for me and my team. The content has helped us close opportunities.”
Tom Cross
Sales Director, Globaldata plc
“Flow State Learning has built life long skills and frameworks that can be embedded into any customer facing conversation. The courses are highly valuable.”
Louis Triandos
Head of Customer Success, Me&U
“The digital training from flow state was super practical and easy to embed in real customer conversations. It had a huge impact on helping our sales team.”
Jodie Gray
Senior Sales Manager, Teamtailor
"With Flow State's coaching, we’ve shifted to a clear, consultative sales approach that has improved pipeline quality and helped us grow enterprise opportunities better."
Callum Quick
VP of Customer Growth, Thrive
“Flow State's digital training is engaging and thought-provoking. The sessions encouraged reflection and showed how we can level up!”
Ollie Squires
Senior Account Executive, Ben
“The biggest result from working with Flow State is understanding the competencies that makes businesses successful and seeing our team start to delivering consistently.”
James Mansfield
CRO, Fastmarkets
“Flow State laid the groundwork that our company was missing for lasting change that would benefit the business, grow the team, and deliver consistent results for years to come.”
John Purkis
CRO, Jato Dynamics
“The results were immediate and impressive. The passion & energy these guys bring to the training is incredible. I recommend Flow State to any sales team.”
Lorenzo Filippo
Team Lead New Business, Amazon

Meet your coaches

You’ll learn from experts who have carried quotas, let teams, and built high performing revenue organisations.

Aaron Evans

Co-founder

A globally recognised SaaS sales enablement leader with 15+ years of coaching teams across EMEA, US, LATAM, and APAC. Aaron has led sales transformations across multiple industries — including guiding an HR tech business to IPO.

A qualified coach and NLP practitioner, he has trained thousands of sales professionals and leaders, earning a reputation as one of the leading global voices in modern sales enablement.

Raffael Fernandes

Co-founder

A B2B sales leader 20+ years of experience developing teams and transforming revenue organisations across SaaS, BI, media, events, and consulting.

Raff has worked in over 50 sectors globally, developed 1000’s of sellers and built high-performing teams in VC-backed and Fortune 500 environments. He specialises in helping organisations build predictable, scalable revenue engines.


Courses preview

Our four signature online sales training courses solve real sales challenges and deliver predictable results.

MEDDPICC Course
Learning Journey

  • What is MEDDPICC?
  • How to Prime your Sales Org for MEDDPICC
  • Leveraging Metrics to Build a Business Case and Drive Urgency
  • Economic Buyer
  • Decision Criteria and Process
  • Paper Process and Identifying Pain
  • Finding True Champions and Understanding your Competition

MEDDIC Course
Learning Journey

  • What is MEDDIC?
  • How to Prime your Sales Org for MEDDIC
  • Leveraging Metrics to Build a Business Case and Drive Urgency
  • Economic Buyer
  • Decision Criteria and Process
  • Identifying Pain and Finding True Champions

Discovery Learning

Journey

  • Uncovering and Developing Pain
  • Amplifying Value and Urgency
  • Delivering a Compelling Business Case

Champions Learning

Journey

  • The Importance of Champions
  • Identifying Champions
  • Qualifying Champions
  • Coaching and Enabling Champions
  • Multi-threading to de-risk Opportunities

Coaching Learning

Journey

  • Becoming an Effective Coach
  • Creating the Right Coaching Environment
  • Coaching on Opportunities and Pipeline

Objections Learning

Journey

  • Understanding Objections
  • Identifying Objection Categories
  • Deal with Objections Proactively
  • Practical Objection Handling Techniques
  • Recognise and Respond to Buying Signals

What makes these online courses work

Our online sales training courses are designed to plug straight into the real world, your customer conversations and your pipeline.

Learn at your own pace
Short, focused modules that map directly to core skills and live opportunities.
Tools you’ll actually use
Playbooks, templates, and decision frameworks built for real sales scenarios.
Build judgement, beyond knowledge
Bring your learning to life in the context of real customer conversations.
Choose how you learn
Watch, read, apply, revisit. The online sales training format works around your learning style.

Online sales training courses built to change behaviour

1.

Reach the right buyers faster and effectively

2.

Create meaningful conversations that progress

3.

Protect value

without needing to discount

4.

Perform consistently against quota

What happens when you enrol?

From the moment you start with our online sales training courses, the focus shifts from just knowledge to real-world application.

Instant Access to Courses

Start learning through courses within minutes. Apply insights the same day.

Role-Specific Learning

New business, account management, leadership, or enablement; learn for your specific role.

Interactive Format

Our dynamic Q&As answer the common questions asked by learners, so you don’t have to

Practical Assets

Downloadable cheatsheets and playbooks designed to be used in your next conversation.

Practical Assets

We bring the same rigour to our courses that apply to our live training programs, just delivered digitally.

What you’ll get with courses 

Everything is designed to support execution, not overwhelm.

Video modules

Written guidance

Practical Exercises

Learning Missions

"How-to" walkthroughs

How Flow State is different

Many learners of this online sales training course report material improvements in deal conversion, sales velocity, and confidence within the first quarter.

Experienced Practitioners

Every online training course is expert-led and is delivered by Flow State’s founders.

Measurable, Real Impact

New business, account management, leadership, or enablement; learn for your specific role.

Enablement That Scales

Our dynamic Q&As answer the common questions asked by learners, so you don’t have to

Downloadable Assets

Downloadable cheatsheets and playbooks designed to be used in your next conversation.

Results that show up right where it matters

Learners consistently report:
  • Improved deal health
  • Stronger discovery conversations
  • Reduced pipeline unpredictability and forecast risk
  • Improved revenue outcomes

About Flow State Sales

Flow State exists to raise the standards of selling globally.
Our online sales training courses focus on building foundational skills, sound judgement, and commercial acumen across revenue teams, not just short-term motivation.

We teach what holds up when pressure is applied.
If you want a predictable sales system that scales with your business, you’re in the right place.

FAQ